We've helped dozens of agencies and consultants productise their offer and make it easier to sell.
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The Agency Product Sprint
A 2-week process to package up and productise your agency's offer and then communicate it with homepage messaging.
What you get:
□ Intake Questionnaires and Sales Call Analysis
□ 2-hour remote Productisation Workshop
□ Completed Agency Product Canvas
□ Homepage Messaging on a lo-fi wireframe
£2,500
(or £1,500 for solos)
"In the first two weeks since designing our offer, I'm having plenty of conversations where the messaging is resonating really well. People know exactly what I'm offering and the tangible value it provides."
— Steven Papaioannou, The Customer Lab
"Joe helped me get clarity I’ve been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a focused offer that makes sense to me and to my clients."
— Mani Lakshmanan, Felt Logic
"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass wireframe to sell it right."
— Gab Bujold, Press X To Market
So you need to start selling solutions, not services.
Instead of a long laundry list of services, we'll help you package up and productise your agency's superpower. This makes it instantly clear to prospects what you do, who needs it, and how it all works. Because clarity is what closes deals.
02: We'll run a Productisation Workshop.
In a 2-hour remote workshop, we'll work with your key stakeholders to settle on your product's core use case, flesh it out with some exercises, and package it all together using our Agency Product Canvas. You'll get the recording and Miro board.
Common objections we hear
(and why they're wrong)
"But selling the same thing each time is boring…"
Do you think chess grandmasters get bored of playing all the time? Or that 90 year old sushi chef guru guy gets bored of fish? Course not. If you find the right offer around something you're genuinely passionate about, then you won't get bored.
"But I don't want to give away our secret sauce..."
Firstly, you're not selling food. Secondly, that secret sauce isn't actually that valuable on its own. The value comes from your agency using that secret sauce for your clients. Nobody is going to blindly copy you. And if even if they do all that does is validate your offer in the first place.
The Agency Product Sprint
A 2-week process to package up and productise your agency's offer and then communicate it with homepage messaging.
What you get:
□ Intake Questionnaires and Sales Call Analysis
□ 2-hour remote Productisation Workshop
□ Completed Agency Product Canvas
□ Homepage Messaging on a lo-fi wireframe
£2,500
(or £1,500 for solos)
"In the first two weeks since designing our offer, I'm having plenty of conversations where the messaging is resonating really well. People know exactly what I'm offering and the tangible value it provides."
— Steven Papaioannou, The Customer Lab
"Joe helped me get clarity I’ve been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a focused offer that makes sense to me and to my clients."
— Mani Lakshmanan, Felt Logic
"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass wireframe to sell it right."
— Gab Bujold, Press X To Market