We've helped dozens of agencies sharpen their positioning, design their offer, and bring it to life with ready-to-use homepage messaging.
BOOK A CALL
A 2-week process to sharpen your agency's positioning, design your offer, and write your new homepage.
What you get:
□ Intake questionnaires and analysis
□ 3 hours of remote workshops
□ Agency use case canvas
□ Agency offer map
□ Homepage messaging on a lo-fi wireframe
£2,500
[paid upfront]
"In the first two weeks since designing our offer, I'm having plenty of conversations where the messaging is resonating really well. People know exactly what I'm offering and the tangible value it provides."
— Steven Papaioannou, The Customer Lab
"Joe helped me get clarity I’ve been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a focused offer that makes sense to me and to my clients."
— Mani Lakshmanan, Felt Logic
"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass wireframe to sell it right."
— Gab Bujold, Press X To Market
You've got a problem with your agency's positioning if:
□ Prospects don't get what you actually do.
□ Your website sounds like everyone else’s.
□ Every project ends up being messy and bespoke.
□ You end up competing on price, speed, or both.
□ Sales cycles drag on for what feels like forever.
So you need to position around your agency's core use case.
Your prospects don't think in terms of fancy abstract positioning. They think in terms of use cases. They think: "How can this agency help me solve my problem?".
So we work with you to figure out your agency's own use case — your winning combo of client, problem, and solution — so that your value is instantly clear to your ideal clients.
02: We'll design your offer.
We'll then take your new positioning and use it to build out your agency's core offer with all the functional building blocks.
FAQs
What do you mean by use case?
We believe the simplest way to think about your agency's positioning is as a use case. In other words, who are your target clients and what problem are they hiring your agency to solve. We help you figure out your primary use case that your agency will become known for.
What kinds of agencies do you help?
We're pretty agnostic in terms of industry or sector. Size-wise our sweet spot is 200k to 1m revenue or 2-10 person headcount. But we do also work with one-person agencies and soloprenueurs.
Do you write other pages?
Our focus is on the high-level strategic stuff around your positioning and messaging. We do the homepage because that should be a living embodiment of your positioning. If you want other pages we can do them but probably at a higher rate than freelance writers.
Positioning Clarity Sprint
A 2-week process to sharpen your agency's positioning and write a new homepage that makes your value obvious.
What you get:
□ Intake questionnaires and analysis
□ 3 hours of remote workshops
□ Agency use case canvas
□ Homepage messaging on a lo-fi wireframe
£2,500
[paid upfront]
"In the first two weeks since designing our offer, I'm having plenty of conversations where the messaging is resonating really well. People know exactly what I'm offering and the tangible value it provides."
— Steven Papaioannou, The Customer Lab
"Joe helped me get clarity I’ve been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a focused offer that makes sense to me and to my clients."
— Mani Lakshmanan, Felt Logic
"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass wireframe to sell it right."
— Gab Bujold, Press X To Market