Your confusing offer is costing you clients. Let's fix that.
We help agencies package up their scattered services into sellable solutions through our Offer Design Sprint.
The Offer Design Sprint
A 2-week process where we design your agency's core offer and then clearly communicate it on your homepage.
What you get:
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2 hours of collaborative workshops where we design your agency's core offer.
Completed Offer Proposition Canvas that contains all the details of your core offer.
A Homepage wireframe complete with ready-to-use messaging that clearly outlines your core offer.
Pricing based on size:
(and the resulting complexity)
Solo (for 1 person agencies)
£1,250
Micro (for 2-5 person agencies)
£2,500
Growing (for 6-15 person agencies)
£4,000
Scaling (for 15+ person agencies)
£6,500
"Joe helped me prioritise and focus in on one of the core frameworks I use with clients and then crafted an offer around it that's given me a much clearer position."
Ward van Gasteren
Founder, Grow With Ward
“Joe is a pro at helping founders find a core offer that underpins their agency. I had a good idea of my offer, but he uncovered a ton of extra insight.”
Seth Carlson
Freelance Consultant
"Joe was able to instantly grasp what I was trying to say and then helped me package it all up into a neat offer that’s super clear to prospects and clients."
Laurie MacPherson
Founder, Ideally Marketing
Without a clear offer, your prospects...
...won't know what you're actually selling.
...won't get why they should pick you over others.
...won't see any tangible value in what you do.
Let's face it... most agencies make it insanely difficult to buy from. Because they think that offering custom projects and promising vague outcomes is the key to winning clients.
But all that does is confuse people. They don't see what they actually get from working with you, and so they're instantly sceptical of those big lofty promises.
And so they look elsewhere...
So you need to create a client‑winning offer...
That makes it instantly clear what clients get from you.
That gives clients a valid reason to choose you over others.
That shows clients the tangible value you provide for them.
The easier your offer is to understand, the easier it is for clients to buy it. And so you need to package up your scattered services into a tangible solution to a valuable problem.
Then you can be explicit about what your clients actually get, why it matters to them, and how you're going to deliver it all.
Because clients want certainty.
Work with us on a 2-week sprint to design your agency's core offer.
01: We'll immerse ourselves in your agency.
You’ll fill out an intake questionnaire and send some sales call recordings. We’ll then audit where you currently are with your offer and come up with some initial routes we might end up going down.
02: We'll run a 2-hour workshop.
We'll start with those initial routes and help you pick one to focus on. Then we'll flesh it out with a series of exercises, finishing with a completed Offer Proposition Canvas that outlines your new offer.
03: We'll write your homepage.
We'll translate all of that thinking into your new homepage messaging. You’ll get a Figma wireframe which shows the copy in situ so you can add to your site or hand to your developer.
The Offer Design Sprint
A 2-week process where we design your agency's core offer and then clearly communicate it on your homepage.
What you get:
2 hours of collaborative workshops where we design your agency's core offer.
Completed Offer Proposition Canvas that contains all the details of your core offer.
A Homepage wireframe complete with ready-to-use messaging that clearly outlines your core offer.
Pricing based on size:
(and the resulting complexity)
Solo (for 1 person agencies)
£1,250
Micro (for 2-5 person agencies)
£2,500
Growing (for 5-15 person agencies)
£4,000
Scaling (for 15+ person agencies)
£6,500
“Joe was a great sounding board who helped shape all of my thinking and distill it into an offer that’s easy to explain and helps clients clearly see why they should choose me.”
Josh Fryszer
Freelance Consultant
“Joe helped me prioritise my thinking and start communicating exactly how I work by focusing on one ownable, sellable offer I can position around and that people will come to me for.”
Nick Berry
Founder, Redesigned Business
“Joe helped me clarify and sharpen my core offer and gave me ideas on how to turn that offer into a course, sales, and content that makes what I do way easier to sell.”
Elliot Blackler
Founder, Makers Marketing
The elephants in the room...
Here are some of the most common objections we hear, and what we say to overcome them.
"Selling the same thing over and over is boring."
Do you think chess grandmasters get bored of playing all the time? Or that 90 year old sushi chef guru guy gets bored of fish? Course not. If you find the right offer around something you're genuinely passionate about, then you won't get bored.
"But but but my team want variety."
See our answer to the first objection. In our experience, most agency folk want variety in terms of clients, not their specialism. And the tighter your offer and the more focused you are on a specific problem, the broader you can afford to go with client type.
"Having one offer will limit my revenue."
To a certain extent, yes, there'll be a ceiling. But the offer we design will factor in how much revenue you want to make sure it's possible. You're basically choosing between a bigger portion of a smaller market or a tiny portion of a bigger market. The former is way more effective in our experience.
"I don't know what my clients want."
Chances are you know more than you think. Most of our clients think this but then the floodgates open and all these insights come pouring out. But if you want to be sure, having some conversations with your target clients ahead of time definitely won't hurt.
"I don't want to give away our secret sauce."
Firstly, you're not selling food. Secondly, that secret sauce isn't actually that valuable on its own. The value comes from your agency using that secret sauce for your clients. Nobody is going to blindly copy you. And if even if they do all that does is validate your offer in the first place.
"The big agencies don't have a clear offer."
True, but that's because they've reached that critical mass where work comes to them purely based on their name. If they were starting from scratch I bet you anything their vague messy service offering wouldn't work. And then they'd come to us needing some help.
Other stuff you might want to know...
Who is this for?
The sprint is aimed at agency founders or solo freelancers who struggle to explain what they actually do and want a more sellable offer.
How do I know I need it?
The most common reasons clients come to us is because their profit margin is low, their team is burning out, and they struggle to sell what they do to prospects. Those are the big signs your offer isn't quite landing.
Who should be involved?
We insist that we work directly with the founder or MD. The reason being that this is foundational work that needs to come from the very top. If you also want a couple of other stakeholders involved that's fine.
How does payment work?
Once you sign the terms, we'll send a payment link so you can pay upfront by card. If you need to pay in instalments then you can use Klarna to split the payments.
Do you offer other deliverables?
Not as part of the sprint. We think the most effective way to launch your offer is with a clear homepage. If you need other pages or sales assets then we can point you in the right direction.
Do you design the page?
Not with your branding, no. We give you a wireframe that shows the flow of the copy and where you might put images but you'll need to design it yourself or bring in a third party.
How much time will it take?
We always aim for 2 weeks from immersion to handover, but this varies depending on your availability. You should only spend about half a day of actual time during those 2 weeks.
Who will I work with?
You'll work directly with our founder, Joe. He has years of experience helping dozens of agencies with their offer and messaging.
Here's his LinkedIn.
Do you guarantee clients?
Nope. While we're pretty confident that your new offer will work, there are so many other moving parts to this that we'd just be lying if we guaranteed anything.
Let's fix your confusing offer.
Book in a free, no-obligation call to talk about your situation, see if you're a good fit, and get the ball rolling.
BOOK A CALLNot quite ready? How about a
free offer audit?
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Let's chat about your offer.
