£2,500 [paid upfront]
"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass homepage to sell it right."
— Gab Bujold, Press X To Market
"In the first two weeks since designing our offer, I'm having plenty of conversations where the messaging is resonating really well. People know exactly what I'm offering and the tangible value it provides."
— Steven Papaioannou, The Customer Lab
You're constantly tweaking your copy and going round in circles.
You end up working really hard to convince clients to work with you.
And prospects still end up asking "so what do you actually do?"
Get clear on your positioning.
I'll present you with three positioning directions based on my research, help you choose which one is right for you, and make sure everyone is aligned.
Get clear on your offer.
I'll help you prioritise which offer you want to focus on with your homepage, and make sure it's packaged up in a way that's easier to understand and buy.
Get clear on your messaging.
I'll work with your to sharpen your core message using my messaging canvas so that you know exactly how to explain what you do in a way that resonates.
Get clear on your homepage.
I'll write your new homepage based on the strategy work we do and present it in a wireframe so you can see how the copy will flow and easily turn into your site.
Before:
You'll fill out an intake questionnaire and send over any sales call transcripts.
I'll use those and some light research to come up with some initial positioning directions.
Day One:
In a 3-hour workshop we'll pick a direction, package up your offer and flesh out your messaging strategy.
I'll then go away and write the first version of your homepage messaging.
Day Two:
I'll present the first version of your messaging and you'll give feedback.
We'll then iterate on your homepage with a couple more versions until we're all happy.
After:
You'll walk away clarity on your positioning, offer, and messaging.
You'll get a Figma file with the workshop and homepage wireframe.
■ You already have a vague sense of direction.
■ You're stuck at the 10-50k/month revenue ceiling.
■ You want a homepage that sells for you.
■ You're happy to focus in on your ICP and service.
■ You want strategy, not just words.
■ You're still experimenting with things.
■ You're already doing more than 100k/month.
■ You want a homepage that just lists everything you do.
■ You don't want to niche or specialise.
■ You just want some wordsmithing.
"I already had a pretty good idea of what I needed to do with Mojo, but Joe gave it the tightening up it needed to really shine. In the first couple of months since launching we've had over 15 inbound opportunities, our first clients, and a lot of buzz."
— Eric Holland, Mojo PMM
"Joe was able to instantly grasp what I was trying to say and then helped me package it all up into a neat homepage that’s super clear to prospects and clients."
— Laurie MacPherson, Ideally Marketing
"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a focused homepage that makes sense to me and my clients."
— Mani Lakshmanan, Felt Logic