Make an offer your prospects can't refuse.
We help agencies package up their scattered services into sellable solutions through our Offer Clarity Sprint.
The Offer Clarity Sprint
A 2-week process where we design your agency's core offer and write a clear and compelling landing page for it.
What you get:
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2 hours of collaborative workshops where we design your agency's core offer.
Completed Agency Offer Canvas that contains all the details of your core offer.
A landing page wireframe complete with ready-to-use messaging that clearly outlines your core offer.
A check-in call 30 days after we finish to make sure you’re getting on okay.
Pricing based on size:
(and the resulting complexity)
Solo (for 1 person agencies)
£1,250
Micro (for 2-5 person agencies)
£2,500
Growing (for 6-15 person agencies)
£4,000
Scaling (for 15+ person agencies)
£6,500
"Joe helped me prioritise and focus in on one of the core frameworks I use with clients and then crafted an offer around it that's given me a much clearer position."
Ward van Gasteren
Founder, Grow With Ward
“Joe is a pro at helping founders find a core offer that underpins their agency. I had a good idea of my offer, but he uncovered a ton of extra insight.”
Seth Carlson
Freelance Consultant
"Joe was able to instantly grasp what I was trying to say and then helped me package it all up into a neat offer that’s super clear to prospects and clients."
Laurie MacPherson
Founder, Ideally Marketing
Agencies with scattered services...
Find themselves constantly reinventing the wheel with each and every client or project.
End up confusing their prospects who don't know what they're actually buying.
Struggle with inefficiencies, burnout, and dangerously low profit margins.
The "Service Selling Trap" is an easy one to fall into. After all, agencies are a service business. But the issue with selling services is that prospects don't actually know what they need and end up confused. And confused prospects don't buy.
And when you do get clients you end up having to come up with custom proposals and project scopes for each one. Your team has to keep changing how they do things. It's inefficient, it's costly, and it eats into those all-important profit margins.
So you need a structured solution...
That gives you a repeatable process your team can easily learn and master.
That makes it crystal clear to prospects what they're getting from you.
That reduces the inefficiencies and burnout, and increases your profit margin.
Agencies that sell solutions, not services are the ones that become the go-to experts in their field. Because they're specialised, they're clear, and they show prospects exactly what they're getting and why they need it.
And when those clients come rolling in you're ready to scale. Your agency is literally designed to scale. No more custom proposals or scope creep. Just one replicable process and approach that turns you into a lean, mean profitable machine.
Work with us on a 2-week sprint to design your agency's core offer.
01: We'll immerse ourselves in your agency.
You’ll fill out an intake questionnaire and upload relevant files to a Google folder. We’ll then dig deep into them so that we fully understand your agency the situation you’re in.
02: We'll run a 2-hour workshop.
Where we’ll design your core offer, including who it’s for, how it works, and what it costs. You'll come away with a completed Agency Offer Canvas with all the thinking.
Try the canvas here. 03: We'll write your landing page.
We'll translate the canvas into landing page messaging. You’ll get a wireframe which shows the copy in place so you can add to your site or hand to your developer.
04: We'll meet for a check-in call.
Around 30 days after we handover the wireframe, we’ll book in a call to see how you’re getting on and whether or not we need to make any minor tweaks.
The Offer Clarity Sprint
A 2-week process where we design your agency's core offer and write a clear and compelling landing page for it.
What you get:
2 hours of collaborative workshops where we design your agency's core offer.
Completed Agency Offer Canvas that contains all the details of your core offer.
A landing page wireframe complete with ready-to-use messaging that clearly outlines your core offer.
A check-in call 30 days after we finish to make sure you’re getting on okay.
Pricing based on size:
(and the resulting complexity)
Solo (for 1 person agencies)
£1,250
Micro (for 2-5 person agencies)
£2,500
Growing (for 5-15 person agencies)
£4,000
Scaling (for 15+ person agencies)
£6,500
“Joe was a great sounding board who helped shape all of my thinking and distill it into an offer that’s easy to explain and helps clients clearly see why they should choose me.”
Josh Fryszer
Freelance Consultant
“Joe helped me prioritise my thinking and start communicating exactly how I work by focusing on one ownable, sellable offer I can position around and that people will come to me for.”
Nick Berry
Founder, Redesigned Business
“Joe helped me clarify and sharpen my core offer and gave me ideas on how to turn that offer into a course, sales, and content that makes what I do way easier to sell.”
Elliot Blackler
Founder, Makers Marketing
The elephants in the room...
Here are some of the most common objections we hear, and what we say to overcome them.
"Selling the same thing over and over is boring."
Do you think chess grandmasters get bored of playing all the time? Or that 90 year old sushi chef guru guy gets bored of fish? Course not. If you find the right offer around something you're genuinely passionate about, then you won't get bored.
"But but but my team want variety."
See our answer to the first objection. In our experience, most agency folk want variety in terms of clients, not their specialism. And the tighter your offer and the more focused you are on a specific problem, the broader you can afford to go with client type.
"Having one offer will limit my revenue."
To a certain extent, yes, there'll be a ceiling. But the offer we design will factor in how much revenue you want to make sure it's possible. You're basically choosing between a bigger portion of a smaller market or a tiny portion of a bigger market. The former is way more effective in our experience.
"I don't know what my clients want."
Chances are you know more than you think. Most of our clients think this but then the floodgates open and all these insights come pouring out. But if you want to be sure, having some conversations with your target clients ahead of time definitely won't hurt.
"I don't want to give away our secret sauce."
Firstly, you're not selling food. Secondly, that secret sauce isn't actually that valuable on its own. The value comes from your agency using that secret sauce for your clients. Nobody is going to blindly copy you. And if even if they do all that does is validate your offer in the first place.
"The big agencies don't have a clear offer."
True, but that's because they've reached that critical mass where work comes to them purely based on their name. If they were starting from scratch I bet you anything their vague messy service offering wouldn't work. And then they'd come to us needing some help.
Other stuff you might want to know...
Who is this for?
The sprint is aimed at agency founders or solo freelancers who struggle to explain what they actually do and want a more sellable offer.
How do I know I need it?
The most common reasons clients come to us is because their profit margin is low, their team is burning out, and they struggle to sell what they do to prospects. Those are the big signs your offer isn't quite landing.
Who should be involved?
We insist that we work directly with the founder or MD. The reason being that this is foundational work that needs to come from the very top. If you also want a couple of other stakeholders involved that's fine.
How does payment work?
Once you sign the terms, we'll send a payment link so you can pay upfront by card. If you need to pay in instalments then you can use Klarna to split the payments.
Do you offer other deliverables?
Not as part of the sprint. We think the most effective way to launch your offer is with a clear landing page. If you need other pages or sales assets then we can point you in the right direction.
Do you design the page?
Not with your branding, no. We give you a wireframe that shows the flow of the copy and where you might put images but you'll need to design it yourself or bring in a third party.
How much time will it take?
We always aim for 2 weeks from immersion to handover, but this varies depending on your availability. You should only spend about half a day of actual time during those 2 weeks.
Who will I work with?
You'll work directly with our founder, Joe. He has years of experience helping dozens of agencies with their offer and messaging.
Here's his LinkedIn.
Do you guarantee clients?
Nope. While we're pretty confident that your new offer will work, there are so many other moving parts to this that we'd just be lying if we guaranteed anything.
Let's turn your scattered services into a sellable solution.
Book in a free, no-obligation call to talk about your situation, see if you're a good fit, and get the ball rolling.
BOOK A CALLNot quite ready? How about a
free offer audit?
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